Behind the Scenes of PCM: Insights from a Northwest Region Specialist
January 22, 2025
Tara Desmond
Discover how Precision Conservation Management (PCM) is transforming farming through relationships, data, and support. In this video, Lou Liva, a Northwest Region Specialist, explains why PCM provides significant value to farmers. PCM has specialists across Illinois who visit farms to collect data, which is later anonymously benchmarked against other farms.
Learn how benchmarking reports can help you to make better decisions for your operations—not sure if you want to do it or not? First year is free and in fact, we give farmers a payment their first year for participating. Afraid of making changes on the farm? You are not required to make changes with this program - just collect and look at the data.

By Lindsay Croke
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April 16, 2026
Lindsay Croke is the IL Corn Director of Communications and Marketing today, but she’s served many roles over her 20+ years at IL Corn and brings a lot of historical perspective of IL Corn’s work and goals to IL Corn TV show as a host. We sat down with Lindsay to figure out how she landed at IL Corn, what the work here has meant to her and to our industry, and why she sticks around.



