Getting My Toes Wet....in Corn

March 9, 2022
Three people are posing for a picture in front of a sign that says `` grows here ''.

Marketing has been my passion for almost 2 decades, creatively reaching audiences representing different products from real estate to restaurants to retirement financial products. What I haven’t marketed yet is any sort of production agriculture, although landscaping is usually included as an ag industry. Here’s a little about my experience in the ag industry and my first 6 months.


The People

Farmers are my people and that’s something I wouldn’t have said 6 months ago. I’d describe them the same way I’d describe myself, self-motivated, passionate, born leaders, sometimes funny and darn good-looking. If I say farmer, are you envisioning someone in overalls? That is what I used to see and now I see a person in a suit wearing many different hats. Running a business as a sole proprietor on their own. Building the future for their family or struggling to find affordable health insurance. A person who I’d like to sit down and hear their story, a woman building grain bins or starting a flower side business. 

The Messages

Ag is the heartbeat of the world. If you’re like me, you don’t think about ag everyday (well now I do). Even growing up next to corn fields, I visually and mentally have ignored ag, and specifically corn, the majority of my life. What I’ve learned these last 6 months is we would not be here without Ag. Corn isn’t just food. Exports. Ethanol. Legislation. Bioplastic. Conservation. These are all topics any staff member at IL Corn could talk about for hours and I’ve found to be endless opportunities for marketing. Does the average person know about these items? I’d say no, because I didn’t. Does the average person know that corn is with them everywhere and every day? No, and it may be corny but I’ve grown to appreciate corn. If ag is the heartbeat, corn is the blood.

Quote:

Again, the People

To say – I’ve felt at home at IL Corn is an understatement. I’ve been in toxic work environments, or maybe in the wrong job in the past. I’ve dealt with ridiculous politics or decision makers who don’t make sense or make poor decisions. At IL Corn – The years of experience, knowledge and initiatives actually make a difference. This organization isn’t out to make money but to help farmers. Now, I’m marketing something that impacts the world. Are my toes still wet? I’m diving in….to ag.

Lou Lamoreux Farm
By Tara Desmond September 3, 2026
Livestock farmer Lou Lamoreux talks about his farming operation.
captain Cornelius at shake it up cocktail lounge
By Tara Desmond September 3, 2026
4.29M bushels of U.S. corn fueled beverage alcohol production in July 2026 alone — up 54% from July 2025. Corn's in your Labor Day toast!
aerial view of short corn
By Tara Desmond September 3, 2026
Illinois farmer Steve Fourez tests short stature corn against conventional hybrids, exploring yield potential and late-season management benefits.
USDA building
By Lyndi Allen September 3, 2026
This week, U.S. Secretary of Agriculture Brooke L. Rollins announced the U.S. Department of Agriculture (USDA) Data Modernization Plan to put Farmers First, reduce unnecessary burdens on producers, and improve the timeliness, accuracy, and usefulness of the data that informs agricultural decisions. USDA data informs crop and livestock estimates, risk-management tools, disaster assistance, and critical business decisions made by farmers, ranchers, agribusinesses, researchers, and policymakers. In February 2026, Secretary Rollins issued a Request for Information seeking feedback on the opportunities, challenges, and emerging areas in USDA data. That feedback helped shape the USDA Data Modernization Plan and its four pillars: Modernize the Data Reporting Experience: USDA will expand use of administrative data, improve mobile access to surveys, explore opportunities to use prefilled information where appropriate, and strengthen coordination across the Department. These changes will reduce duplicative requests and limit the amount of time producers spend reporting information. Enhance Acreage and Yield Estimation: USDA will conduct a pilot to evaluate the use of improved satellite imagery, geospatial tools, crop models, and other emerging technologies combined with essential producer-reported information to enhance acreage and yield estimations. USDA will also assess the use of optional field inputs to enhance and ground truth yield estimates and continue advancing yield research through collaboration with agricultural partners and land-grant universities. Integrate Data and Technology Platforms: USDA will modernize its technology infrastructure, expand secure data-sharing capabilities, and evaluate the responsible use of tools such as artificial intelligence and machine learning. Better integrated systems will improve efficiency, reduce duplication, and allow USDA to produce more timely and useful information. Expand Trust and Transparency with Producers: USDA will protect producer privacy, clearly explain why information is requested and how it is used, and create additional opportunities for producers to provide feedback. USDA will also improve communication surrounding reports, methodologies, response rates, and data limitations. USDA will begin implementing actions under the plan immediately and will continue engaging farmers, ranchers, and agricultural stakeholders throughout the process. The Department will evaluate new approaches carefully, protect privacy and confidentiality, and publish clear methodologies and supporting information to maintain the integrity of USDA’s agricultural statistics. See USDA’s Full Data Modernization Plan
Cornfield beside a dirt path under a blue sky with wispy clouds
By Lyndi Allen September 2, 2026
EPA has granted 1.76 billion RIN exemptions to small refiners, raising concerns among farmers and biofuel producers about the potential impact on demand for renewable fuel.
Weekly News
By Lyndi Allen August 28, 2026
News from IL Corn for week ending 8/28/26
Show More