IL Corn TV: Deep Dive into Precision Conservation Management (PCM)

Tara Desmond
May 19, 2025

In this episode, Greg Goodwin sat down with Laura Gentry to discuss the origin and evolution of the Precision Conservation Management (PCM) program.

🌱 Key Highlights:

  • PCM launched in 2015 in response to Illinois' Nutrient Loss Reduction Strategy with an initial $5.35M NRCS grant.
  • The program delivers value through one-on-one conservation specialists and data-driven farm reports (called RAAPs).
  • Laura emphasized the irreplaceable role of our specialists—"You just can't AI that stuff."
  • Major recent wins include:
  • Scaling partnerships with PepsiCo and Walmart.
  • Launching a new initiative with the Kentucky Distillers Association.
  • Continuous innovation in using farm data to guide sustainable, profitable decisions.
  • PCM helps farmers navigate conservation adoption by reducing financial risk, simplifying complex programs, and offering boots-on-the-ground expertise.

Greg's favorite part of this job? Working with a passionate, mission-driven team to solve complex problems that benefit both farmers and the environment.

Watch full episode:

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