IL Corn TV: Deep Dive into Precision Conservation Management (PCM)

In this episode, Greg Goodwin sat down with Laura Gentry to discuss the origin and evolution of the Precision Conservation Management (PCM) program.

🌱 Key Highlights:

• PCM launched in 2015 in response to Illinois' Nutrient Loss Reduction Strategy with an initial $5.35M NRCS grant.
• The program delivers value through one-on-one conservation specialists and data-driven farm reports (called RAAPs).
• Laura emphasized the irreplaceable role of our specialists—"You just can't AI that stuff."
• Major recent wins include:
• Scaling partnerships with PepsiCo and Walmart.
• Launching a new initiative with the Kentucky Distillers Association.
• Continuous innovation in using farm data to guide sustainable, profitable decisions.
• PCM helps farmers navigate conservation adoption by reducing financial risk, simplifying complex programs, and offering boots-on-the-ground expertise.

Greg's favorite part of this job? Working with a passionate, mission-driven team to solve complex problems that benefit both farmers and the environment.

Watch full episode: