IL Corn TV: Deep Dive into Precision Conservation Management (PCM)
Tara Desmond
May 19, 2025
In this episode, Greg Goodwin sat down with Laura Gentry to discuss the origin and evolution of the Precision Conservation Management (PCM) program.
🌱 Key Highlights:
- PCM launched in 2015 in response to Illinois' Nutrient Loss Reduction Strategy with an initial $5.35M NRCS grant.
- The program delivers value through one-on-one conservation specialists and data-driven farm reports (called RAAPs).
- Laura emphasized the irreplaceable role of our specialists—"You just can't AI that stuff."
- Major recent wins include:
- Scaling partnerships with PepsiCo and Walmart.
- Launching a new initiative with the Kentucky Distillers Association.
- Continuous innovation in using farm data to guide sustainable, profitable decisions.
- PCM helps farmers navigate conservation adoption by reducing financial risk, simplifying complex programs, and offering boots-on-the-ground expertise.
Greg's favorite part of this job? Working with a passionate, mission-driven team to solve complex problems that benefit both farmers and the environment.
Watch full episode:

By Tara Desmond
•
October 15, 2026
Jenny Webb has spent her career in Illinois agriculture. Now she’s about three months into a new job as president of the Illinois Fertilizer & Chemical Association (IFCA), the group that represents the ag retailers, applicators and suppliers who get fertilizer and crop protection products to your farm when you need them. Webb came to IFCA from Illinois Farm Bureau. She’s new to the fertilizer and chemical side of the business, but not to farmers or to the policy and regulatory issues that affect them. IL Corn sat down with her to talk about what she’s learned so far, the issues facing Illinois ag retailers, and why the work happening behind the scenes deserves more credit than it gets.





