IL Corn TV: Deep Dive into Precision Conservation Management (PCM)

In this episode, Greg Goodwin sat down with Laura Gentry to discuss the origin and evolution of the Precision Conservation Management (PCM) program.

🌱 Key Highlights:

PCM launched in 2015 in response to Illinois' Nutrient Loss Reduction Strategy with an initial $5.35M NRCS grant.
The program delivers value through one-on-one conservation specialists and data-driven farm reports (called RAAPs).
Laura emphasized the irreplaceable role of our specialists—"You just can't AI that stuff."
Major recent wins include:
Scaling partnerships with PepsiCo and Walmart.
Launching a new initiative with the Kentucky Distillers Association.
Continuous innovation in using farm data to guide sustainable, profitable decisions.
PCM helps farmers navigate conservation adoption by reducing financial risk, simplifying complex programs, and offering boots-on-the-ground expertise.

Greg's favorite part of this job? Working with a passionate, mission-driven team to solve complex problems that benefit both farmers and the environment.

Watch full episode:

< Older Post

Newer Post >

Green U.S. map with corn stalk connected to a gas pump, representing biofuel.

Only Congress Can Fix Arbitrary E15 Barrier

By Lindsay Croke • January 22, 2026

Farmers have been advocating for access to E15 year-round for 15 years. Congress must act to change the policy language, but has failed to act yet again.

ICGA Reacts to Congress’s E15 Proposal

By Lindsay Croke • January 22, 2026

Illinois corn farmers urge Congress to act on year-round E15 access, calling inaction on ethanol policy a missed chance to support farmers and rural communities.

Celebrating Generations of Women Who Shape Agriculture

By Tara Desmond • January 22, 2026

Illinois Agri-Women is honoring multi-generational farm families led by women. Watch the story + learn how to apply

Inside the Elevator: Joe Williams Keeps Grain Moving at Yuton

By Tara Desmond • January 21, 2026

Meet Joe Williams, location manager at Yuton Grain Elevator, and learn how logistics, teamwork, and relationships keep McLean County grain moving.

Efficiency in Action: Strip-Till, Nitrogen Management, and Nearly 300-Bushel Corn

By Tara Desmond • January 21, 2026

Seventh-generation McLean County farmer Rob Park shares how strip-till, nitrogen efficiency, and innovation drive high yields while doing more with less.

Family portrait with children, animals, and related activities, displayed in a collage.

Meet Illinois Farmer & New Board Director Bryan Tomm

By Lyndi Allen • January 20, 2026

Bryan Tomm, the newly elected director representing District 13, encompassing Clay, Edwards, Jefferson, Lawrence, Marion, Richland, Wabash, Wayne, and White Counties for the ICGA.