Waterways Campaign Highlights Environmental & Economic Impacts

October 26, 2021

The Illinois Corn Marketing Board is proud to partner with the Waterways Council Inc, Illinois Soybean Association, and others to help audiences understand the importance of inland waterways and efficient infrastructure.
 

A new 30-second TV commercial is currently running in the Washington, DC metropolitan area, as well as a coordinated social media campaign with graphics and shorter, 15-second videos that describe environmental, economic, and quality of life themes about our waterways.

Our goal is to build awareness for a natural resource that many don’t notice or fully appreciate. As Congress considers an infrastructure bill, remembering that our inland waterway system needs investment is important. This campaign keeps the waterways noticeable and memorable.


“America’s Waterways” is the theme of WCI’s new TV spot being aired inside the Beltway that has garnered more than four million impressions since its initial airing.

A poster that says 70 % of locks are past their 50 year design life

< Older Post

 Newer Post >
Green combine harvester in a harvested field under a cloudy sky

Farm Earnings Improve, but Tight Margins Remain

By Lyndi Allen • September 23, 2026
Illinois farmers saw their earnings improve in 2025, but the latest data shows that farm profitability remains well below recent averages.
Dolly Parton Maze from All Seasons Orchard

IL Corn TV: A Dolly Parton Corn Maze Brings Families Back to the Farm

By Tara Desmond • September 22, 2026
A Woodstock, IL farm's Dolly Parton corn maze is one of 18 nationwide honoring the icon and benefiting her Imagination Library literacy program.
farmer next to engine with headphones on

Untreated Hearing Loss & Dementia

By Tamara H. Thompson • September 22, 2026
Untreated hearing loss strains and shrinks the brain and drives social isolation, raising the risk of dementia but early treatment with hearing aids or other devices can help protect against it.
Steve Fourez

Farmer's Stroke Story: Why He Almost Didn't Go to the ER

By Tara Desmond • September 22, 2026
A farmer's stroke went unnoticed until family and coworkers insisted he get help. His Safety Week story on why every minute matters
Sen. Celina Villenueva, Chris Gould, Orlando Rojas, Ambassador Reyna Torres

IL Corn Celebrates Latino Contributions to Agriculture

By Lyndi Allen • September 18, 2026
IL Corn joined partners and community leaders highlight the role of the Latino community in Illinois agriculture and labor.
Tugboat pushing a barge along a river at sunset, with a bridge in the background.

House Passes WRDA 2026, Advancing Inland Waterways Construction Office

By Lyndi Allen • September 17, 2026
The House of Representatives took an important step towards strengthening the nation’s inland waterways by passing the Water Resources Development Act (WRDA) of 2026
Show More