Building Trust Beyond the Facts

Tara Desmond
October 23, 2025

Building Trust in a Post-Truth World

When it comes to connecting with consumers, facts alone aren’t enough. That’s what Charlie Arnot, CEO of the Center for Food Integrity, shared in his conversation with IL Corn board member and farmer Shane Gray in the latest episode of IL Corn TV.


For nearly two decades, Arnot’s work has focused on helping the food system build trust, not by defending agriculture with science or statistics, but by focusing on shared values and storytelling.


“Who you are is more important than what you know,” Arnot explained. “Farmers have amazing stories to tell, and those stories create connections that facts alone can’t.”


The two discussed the challenge of communicating in today’s “post-truth world,” where social media has changed how people decide what’s true. But Arnot sees opportunity in that shift: “When we listen and connect on shared values, that’s when trust begins.”


From transparency about technology to listening before responding, the message was clear — trust isn’t built through defending, it’s built through engaging.


Watch the full conversation to hear more about how farmers can build stronger, more authentic connections with consumers.

cover crops in an Illinois field
July 16, 2026
2026 Cover Crop Coupon is here. New seed suppliers and application discounts give Illinois farmers more options to save on conservation practices.
Todd Jansen and Laura Gentry
By Tara Desmond July 16, 2026
Ag lawyer Todd Jansen explains Ag Data Transparent, a nonprofit helping farmers understand who owns and controls their farm data before signing contracts.
U.S. Capitol building at sunrise, with the dome centered against a pale sky.
By Lyndi Allen July 16, 2026
Farmer leaders of the IL Corn Growers Association advocated for their peers on Capitol Hill in Washington, DC. The National Corn Growers Association (NCGA) also held its annual Corn Congress
Jim Isermann on his farm
By Tara Desmond & Jim Isermann July 14, 2026
Thinking about planting cover crops ahead of corn? Soil Health Specialist Jim Isermann shares practical tips on species selection, timing and management for success.
corninillinois
By Tara Desmond July 9, 2026
Top read stories in June
By Tara Desmond July 9, 2026
When Shane Gray sat down with Monica Ognio for this episode of IL Corn TV , they quickly discovered they had more in common than corn and onions. Monica farms with her family in Lima, Peru, where they've grown onions for export for more than 40 years. Their operation also raises sweet potatoes, pecans, pomegranates, strawberries and grapes for pisco on land transformed from desert through reservoirs, wells and drip irrigation. "You can have on one side the whole desert, and then you turn to the other side," she says. A Shared Passion for Teaching and Farming Like Shane, Monica has balanced farming with a career in education, teaching at an international school. Their shared experiences led to a conversation about women in agriculture, global markets and what it takes to produce a high-quality crop. Monica joined the Global Farmer Network after a chance conversation during a farm visit and now connects with farmers worldwide to share ideas on food security, weather challenges and everyday farming solutions. "Having a firsthand connection with somebody... that's a privilege," she says. Farming Challenges Know No Borders With 2026 recognized as the International Year of the Woman Farmer, Monica reflected on becoming a second-generation farmer and encouraged others to build strong teams and rely on trusted experts. "It doesn't matter your age, it doesn't matter the gender," she says. "If you really look at agriculture as an opportunity, there are lots of things that you can do." Many of the challenges she faces mirror those in Illinois, including unpredictable weather, rising input costs, pest pressure and meeting strict export standards where even a small blemish can keep an onion out of the international market. Watch or listen to the full conversation on IL Corn TV to hear more about farming Peru's desert coastline, exporting to a changing global market and the lessons Monica has learned along the way.
Show More