Illinois Farmers Lead Campaign to Open Minds, Share Sustainability Story in Washington

May 26, 2021
A family is walking in front of a grain silo on a farm.

Krista and Brett Swanson from Oneida are the face of an ongoing push to build relationships in Washington based on many common shared values and authentic stories that are backed up by facts.


The campaign focuses on today’s most pressing environmental issues and is designed to open doors and build trust between the metro audience and corn farmers who have a solution to offer in combatting the current climate crisis.


The advertisements are designed to meet the audience where they are and can be found in unexpected places like the airport, digital ad buys and other various forms of media.


An overview of the campaign can be explored with an interactive website and highlights the changes corn farmers have made to become more sustainable since the 1980’s.

Additional farmers across the nation join the Swansons in telling their story and focus on how they are addressing topics like soil loss, energy consumption and curtailing greenhouse gas emissions all while increasing yields per acre.

Lou Lamoreux Farm
By Tara Desmond September 3, 2026
Livestock farmer Lou Lamoreux talks about his farming operation.
captain Cornelius at shake it up cocktail lounge
By Tara Desmond September 3, 2026
4.29M bushels of U.S. corn fueled beverage alcohol production in July 2026 alone — up 54% from July 2025. Corn's in your Labor Day toast!
aerial view of short corn
By Tara Desmond September 3, 2026
Illinois farmer Steve Fourez tests short stature corn against conventional hybrids, exploring yield potential and late-season management benefits.
USDA building
By Lyndi Allen September 3, 2026
This week, U.S. Secretary of Agriculture Brooke L. Rollins announced the U.S. Department of Agriculture (USDA) Data Modernization Plan to put Farmers First, reduce unnecessary burdens on producers, and improve the timeliness, accuracy, and usefulness of the data that informs agricultural decisions. USDA data informs crop and livestock estimates, risk-management tools, disaster assistance, and critical business decisions made by farmers, ranchers, agribusinesses, researchers, and policymakers. In February 2026, Secretary Rollins issued a Request for Information seeking feedback on the opportunities, challenges, and emerging areas in USDA data. That feedback helped shape the USDA Data Modernization Plan and its four pillars: Modernize the Data Reporting Experience: USDA will expand use of administrative data, improve mobile access to surveys, explore opportunities to use prefilled information where appropriate, and strengthen coordination across the Department. These changes will reduce duplicative requests and limit the amount of time producers spend reporting information. Enhance Acreage and Yield Estimation: USDA will conduct a pilot to evaluate the use of improved satellite imagery, geospatial tools, crop models, and other emerging technologies combined with essential producer-reported information to enhance acreage and yield estimations. USDA will also assess the use of optional field inputs to enhance and ground truth yield estimates and continue advancing yield research through collaboration with agricultural partners and land-grant universities. Integrate Data and Technology Platforms: USDA will modernize its technology infrastructure, expand secure data-sharing capabilities, and evaluate the responsible use of tools such as artificial intelligence and machine learning. Better integrated systems will improve efficiency, reduce duplication, and allow USDA to produce more timely and useful information. Expand Trust and Transparency with Producers: USDA will protect producer privacy, clearly explain why information is requested and how it is used, and create additional opportunities for producers to provide feedback. USDA will also improve communication surrounding reports, methodologies, response rates, and data limitations. USDA will begin implementing actions under the plan immediately and will continue engaging farmers, ranchers, and agricultural stakeholders throughout the process. The Department will evaluate new approaches carefully, protect privacy and confidentiality, and publish clear methodologies and supporting information to maintain the integrity of USDA’s agricultural statistics. See USDA’s Full Data Modernization Plan
Cornfield beside a dirt path under a blue sky with wispy clouds
By Lyndi Allen September 2, 2026
EPA has granted 1.76 billion RIN exemptions to small refiners, raising concerns among farmers and biofuel producers about the potential impact on demand for renewable fuel.
Weekly News
By Lyndi Allen August 28, 2026
News from IL Corn for week ending 8/28/26
Show More