Meet Matt Boucher: Fourth-Gen Farmer, Cover Crop Expert


By Tara Desmond July 2, 2026

Ten years ago, Matt Boucher was one of the few farmers in his area experimenting with cover crops. Today, that curiosity has grown into a full family operation and a resource other farmers turn to for advice.


Matt farms in Dwight, Illinois, with his wife, three kids, his uncle, and his mom, running Boucher Family Farms as a fourth-generation operation.  Saying the Bouchers keep things diversified is an understatement. Their operation consists of corn, beans, pumpkins, popcorn, hogs for local sale, chickens, eggs and their cover crop business Potential Ag. About a decade ago, Matt started experimenting with cover crops like grasses and radishes, fielding a lot of questions from neighbors along the way. That interest evolved naturally into Potential Ag, the Boucher family's cover crop seed and consulting business, which now offers custom drilling and aerial application by plane, drone, or helicopter for farmers across the area.


Matt's approach to cover crops is anything but one-size-fits-all. "Just because something worked for your neighbor doesn't mean it's necessarily going to work for you," he explains. Instead, he sits down with each farmer individually to understand their crop rotation, planting and harvest timing, and management style before recommending a plan. For farmers just getting started, he often points to oats and radishes — species that can be flown on standing crops, grow through fall, and winterkill so there's nothing to manage in spring. For those ready for more, cereal rye offers another option, though it overwinters and requires a shift in spring management. Watch full video to get to know more about Matt and Boucher Farms.


Matt is also one of our participating cover crop seed coupon companies, and our discount program is coming up in just a couple of weeks. If you've been thinking about trying cover crops on your own operation, this is a great chance to get started at a lower cost so stay tuned for more details soon.


Not a member?

Become one today!

SHARE THIS

Latest Posts

Sen. Celina Villenueva, Chris Gould, Orlando Rojas, Ambassador Reyna Torres
By Lyndi Allen September 18, 2026
IL Corn joined partners and community leaders highlight the role of the Latino community in Illinois agriculture and labor.
Tugboat pushing a barge along a river at sunset, with a bridge in the background.
By Lyndi Allen September 17, 2026
The House of Representatives took an important step towards strengthening the nation’s inland waterways by passing the Water Resources Development Act (WRDA) of 2026
Emma Seiboldt
By Tara Desmond & Emma Seiboldt September 17, 2026
Illinois farm girl Emma Seiboldt is asking farmers to share their experiences through an anonymous survey on the unseen realities and mental health challenges of farming.
Dan Kelley during harvest sporting his Global Farmer Network shirt
By Tara Desmond September 17, 2026
After 55 years of farming, Dan Kelley shares his harvest outlook and how he’s helping farmers around the world find their voice.
U.S. Capitol building under a clear blue sky with bright sunlight
By Lyndi Allen September 17, 2026
The Senate Agriculture Committee advanced Farm Bill 2.0, bringing Congress one step closer to a new five-year Farm Bill and giving farmers the certainty they have been waiting for.
Lyndi Allen, Jim Tarmann, Rep. Eric Sorensen, Justin Moore, Greg Goodwin
By Lyndi Allen September 17, 2026
IL Corn met with members of Congress and both Illinois senators to discuss policies that can strengthen demand, lower costs, and expand opportunities for Illinois corn farmers.
3 Farmer Business Owners
By Tara Desmond September 16, 2026
From sunflowers to hot sauce, check out the 3 winners of IL Corn’s Farmer Business Contest and the creative businesses growing from Illinois farms.
Agronomy Angle logo
By Matt from Becks September 16, 2026
Excessive rain, heat, and depleted nitrogen have Illinois corn at risk for stalk rot. Learn how to scout fields and identify culprits before harvest.
United States Department of Agriculture (USDA) Deputy Secretary of Agriculture Stephen A. Vaden
By Lindsay Croke September 15, 2026
USDA Deputy Secretary Vaden met with 170 farmers to hear concerns on fertilizer market consolidation - ICGA's Phil Fuhr shared IL farmers' story.
Person crouching in a green field, inspecting crops by hand under bright sunlight
By Lyndi Allen September 10, 2026
The IRS released guidance to provide farmers with more clarity on the 45Z Clean Fuel Production Tax Credit and its role in supporting domestic biofuel production.
Show More