Bridging the Gap: Illinois Farmers Connect with Consumers Through Storytelling

Tara Desmond
October 16, 2025

One Voice for Illinois Agriculture: Inside the Farm Families Ambassador Program

In today’s world, most people are several generations removed from the farm but that doesn’t mean they aren’t curious about where their food comes from. The Illinois Farm Families (IFF) Ambassador Program was designed to bridge that gap, connecting consumers with real Illinois farmers through honest, everyday storytelling.


Lena Head, IL Corn Marketing Board director and co-owner of Head Land and Cattle in Macon County, says the effort is about more than outreach — it’s about building understanding.


“It’s really about showing people that the farmers who grow their food are no different than them,” Head says. “We have families, kids, and the same desire to provide healthy, nutritious food.”


Through engaging social media content on Facebook, Instagram, and TikTok, farm ambassadors give consumers a firsthand look at life on an Illinois farm whether it’s raising cattle, planting corn, or harvesting soybeans.


And while some questions stem from concern (about antibiotics, chemicals, or water quality), Head says these conversations are opportunities to replace misinformation with transparency.


“In the age of the internet, there’s no shortage of information,” she explains. “Being a trusted voice that can share exactly how we raise food helps cut through the noise.”


The Illinois Farm Families initiative represents a united effort among all major Illinois commodity groups  (corn, soy, pork, beef, dairy, and Farm Bureau),  working together as one voice for agriculture. By empowering farmers to be visible and approachable, they’re strengthening trust, one story at a time.


Learn more about the Illinois Farm Families Ambassador Program at WatchUsGrow.org.  Listen to Lena on Brownfield tell the story behlow.


cover crops in an Illinois field
July 16, 2026
2026 Cover Crop Coupon is here. New seed suppliers and application discounts give Illinois farmers more options to save on conservation practices.
Todd Jansen and Laura Gentry
By Tara Desmond July 16, 2026
Ag lawyer Todd Jansen explains Ag Data Transparent, a nonprofit helping farmers understand who owns and controls their farm data before signing contracts.
U.S. Capitol building at sunrise, with the dome centered against a pale sky.
By Lyndi Allen July 16, 2026
Farmer leaders of the IL Corn Growers Association advocated for their peers on Capitol Hill in Washington, DC. The National Corn Growers Association (NCGA) also held its annual Corn Congress
Jim Isermann on his farm
By Tara Desmond & Jim Isermann July 14, 2026
Thinking about planting cover crops ahead of corn? Soil Health Specialist Jim Isermann shares practical tips on species selection, timing and management for success.
corninillinois
By Tara Desmond July 9, 2026
Top read stories in June
By Tara Desmond July 9, 2026
When Shane Gray sat down with Monica Ognio for this episode of IL Corn TV , they quickly discovered they had more in common than corn and onions. Monica farms with her family in Lima, Peru, where they've grown onions for export for more than 40 years. Their operation also raises sweet potatoes, pecans, pomegranates, strawberries and grapes for pisco on land transformed from desert through reservoirs, wells and drip irrigation. "You can have on one side the whole desert, and then you turn to the other side," she says. A Shared Passion for Teaching and Farming Like Shane, Monica has balanced farming with a career in education, teaching at an international school. Their shared experiences led to a conversation about women in agriculture, global markets and what it takes to produce a high-quality crop. Monica joined the Global Farmer Network after a chance conversation during a farm visit and now connects with farmers worldwide to share ideas on food security, weather challenges and everyday farming solutions. "Having a firsthand connection with somebody... that's a privilege," she says. Farming Challenges Know No Borders With 2026 recognized as the International Year of the Woman Farmer, Monica reflected on becoming a second-generation farmer and encouraged others to build strong teams and rely on trusted experts. "It doesn't matter your age, it doesn't matter the gender," she says. "If you really look at agriculture as an opportunity, there are lots of things that you can do." Many of the challenges she faces mirror those in Illinois, including unpredictable weather, rising input costs, pest pressure and meeting strict export standards where even a small blemish can keep an onion out of the international market. Watch or listen to the full conversation on IL Corn TV to hear more about farming Peru's desert coastline, exporting to a changing global market and the lessons Monica has learned along the way.
Show More