Bridging the Gap: Illinois Farmers Connect with Consumers Through Storytelling

Tara Desmond
October 16, 2025

One Voice for Illinois Agriculture: Inside the Farm Families Ambassador Program

In today’s world, most people are several generations removed from the farm but that doesn’t mean they aren’t curious about where their food comes from. The Illinois Farm Families (IFF) Ambassador Program was designed to bridge that gap, connecting consumers with real Illinois farmers through honest, everyday storytelling.


Lena Head, IL Corn Marketing Board director and co-owner of Head Land and Cattle in Macon County, says the effort is about more than outreach — it’s about building understanding.


“It’s really about showing people that the farmers who grow their food are no different than them,” Head says. “We have families, kids, and the same desire to provide healthy, nutritious food.”


Through engaging social media content on Facebook, Instagram, and TikTok, farm ambassadors give consumers a firsthand look at life on an Illinois farm whether it’s raising cattle, planting corn, or harvesting soybeans.


And while some questions stem from concern (about antibiotics, chemicals, or water quality), Head says these conversations are opportunities to replace misinformation with transparency.


“In the age of the internet, there’s no shortage of information,” she explains. “Being a trusted voice that can share exactly how we raise food helps cut through the noise.”


The Illinois Farm Families initiative represents a united effort among all major Illinois commodity groups  (corn, soy, pork, beef, dairy, and Farm Bureau),  working together as one voice for agriculture. By empowering farmers to be visible and approachable, they’re strengthening trust, one story at a time.


Learn more about the Illinois Farm Families Ambassador Program at WatchUsGrow.org.  Listen to Lena on Brownfield tell the story behlow.


Rodney, Kenneth and Jim
By Lindsay Mitchell October 31, 2025
Celebrating Illinois Ag Leaders
Girl painting a leaf with brush at a table with paints, leaves, and other art supplies.
By Emily Graham October 30, 2025
Farm kids grow up surrounded by creativity—whether it’s building forts from hay bales, sketching tractors, or turning feed sacks into costumes.
By Tara Desmond October 30, 2025
When northern Illinois farmer Dan Sanderson started farming in the 1980s, cover crops weren’t exactly mainstream. Government set-aside programs required planting something like oats, but what stuck with Dan wasn’t the paperwork. It was the difference he noticed in those acres the next year—healthier plants and stronger soils. Decades later, that observation led him down a lifelong road of conservation and soil health improvement. In this episode of IL Corn TV, Dan joins IL Corn board member Shane Gray to talk about his path toward regenerative farming, what he learned at a 2017 Soil Health Academy that changed everything, and why he now treats soil as a living system, not something to manipulate. Dan’s story is one every farmer can relate to—trial and error, lessons learned the hard way, and realizing that “good soil” is about more than yield. 🎥 Watch Part 1 now and catch Part 2 soon, where Dan dives deeper into how he’s reducing inputs, improving soil function, and still keeping his yields strong.
college student
By Tara Desmond October 30, 2025
IL Corn's Scholarship Period Now Open
House Ag Chair Sonya Harper, Director of Ag Jerry Costello, Collin Watters, Justin Moore, Shane Gray
By Lyndi Allen October 30, 2025
House Hearing and New Executive Order Spotlight Economic Pressures on Farmers and Call for Stronger Market Opportunities
A crane loads grain onto a ship at a port at sunset.
By Lyndi Allen October 30, 2025
Corn exports continue to increase at record high volumes, but the value is at a stark low. Burdensome global supplies of corn have weighed on markets.
Show More