For the woman known online as the
Pink Hat Farmer, the road back to the family farm wasn’t always obvious.
A sixth-generation farmer from Galva and Kewanee, Illinois, she grew up surrounded by agriculture but also the realities that come with it. As a child, she watched her family navigate difficult times in the industry, including the stress of the 1990s hog crisis.
Seeing that pressure firsthand made her question whether farming was the life she wanted.
After graduating from the University of Illinois, she moved to the Chicago suburbs and tried building a life away from agriculture. But it didn’t take long to realize something was missing.
“I lasted nine months,” she says. “I love to visit my friends up there. But that lifestyle wasn’t for me.”
What she missed most was the rhythm of farm life - being able to step outside, work on a piece of machinery, and reset her mindset in the quiet of the countryside. Eventually, the pull of the farm proved stronger than the push to stay away.
Today she farms the same land her family has cared for for generations which she doesn’t take lightly. Her farm is recognized as a
sesquicentennial farm, meaning it has remained in the same family for more than 150 years. In an era when many farms don’t make it past the third or fourth generation, reaching a sixth generation is a remarkable accomplishment.
The name “Pink Hat Farmer” started almost by accident. One day, someone spotted her in a grocery store and shouted across the aisle, “Hey, Pink Hat Farmer!”
The nickname stuck.
What began as a joke has grown into a recognizable brand across multiple
social media platforms. Through those platforms, she shares everyday farm life while also highlighting something close to her heart: the role of women in agriculture.
Her mission is intentional. Everything connected to the Pink Hat Farmer from website design to merchandise and even artwork is created in partnership with women in agriculture.
“Women have always been involved in farming,” she explains. “For generations, they were often behind the scenes. Now we’re starting to see more recognition.”
By sharing her story, she hopes people outside of agriculture better understand the realities of farming and the people behind it.
She’s also learned that telling those stories publicly comes with both encouragement and criticism. But the positive messages still stand out.
“You might hear ten negative things before one compliment,” she says. “But when you get that one good one, remember it.”
For the Pink Hat Farmer, the goal isn’t just growing crops. It’s growing understanding and helping the next generation see that there’s a place for them in agriculture too.
