New Campaign Showcases Corn’s Versatility

September 15, 2020
An ad for illinois runs on homegrown corn

A new marketing campaign highlighting corn’s versatility rolled out this past month. The ads help those living in cities better understand one of Illinois’ biggest crops.

As part of the Illinois Runs on Homegrown Corn campaign, 
a new video highlights all the ways corn is used in our everyday lives. From toothpaste to medicine, art supplies to fireworks, corn can be found in a myriad of daily use products. 

In addition to the video, the campaign also features several farmers from across the state who give a face to the crop that is found in so many products. The farmers make the story personal and connect farmers and city dwellers through shared experiences. One farmer, Kathryn Mentzer, talks about her experience as a Certified Registered Nurse Anesthetist (CRNA) and how her two occupations overlap. Digital advertisements with this same content target city consumers in our state.

The goal of the campaign is to show those who are removed from the farm the importance of agriculture and how it impacts their daily lives. The hope is they will cultivate a deeper understanding and appreciation for the industry. 

Illinois Runs on Homegrown Corn is funded by the Illinois Corn Marketing Board using farmer checkoff dollars. The messages aimed at city audiences are created to engage consumers and show them how modern agriculture contributes to their lives in positive ways. 

Overall, the video and messages are part of 
Illinois Farm Families which began in 2008 as a coalition of commodity groups and organizations which include, IL Beef, IL Corn, IL Farm Bureau, IL Pork, IL Soybeans, and Midwest Dairy. The coalition produces consumer-facing content aimed at those living in Chicago and other cities. Farmers across the state have an opportunity to volunteer for Illinois Farm Families and provide their perspective and experience to this audience.

Lou Lamoreux Farm
By Tara Desmond September 3, 2026
Livestock farmer Lou Lamoreux talks about his farming operation.
captain Cornelius at shake it up cocktail lounge
By Tara Desmond September 3, 2026
4.29M bushels of U.S. corn fueled beverage alcohol production in July 2026 alone — up 54% from July 2025. Corn's in your Labor Day toast!
aerial view of short corn
By Tara Desmond September 3, 2026
Illinois farmer Steve Fourez tests short stature corn against conventional hybrids, exploring yield potential and late-season management benefits.
USDA building
By Lyndi Allen September 3, 2026
This week, U.S. Secretary of Agriculture Brooke L. Rollins announced the U.S. Department of Agriculture (USDA) Data Modernization Plan to put Farmers First, reduce unnecessary burdens on producers, and improve the timeliness, accuracy, and usefulness of the data that informs agricultural decisions. USDA data informs crop and livestock estimates, risk-management tools, disaster assistance, and critical business decisions made by farmers, ranchers, agribusinesses, researchers, and policymakers. In February 2026, Secretary Rollins issued a Request for Information seeking feedback on the opportunities, challenges, and emerging areas in USDA data. That feedback helped shape the USDA Data Modernization Plan and its four pillars: Modernize the Data Reporting Experience: USDA will expand use of administrative data, improve mobile access to surveys, explore opportunities to use prefilled information where appropriate, and strengthen coordination across the Department. These changes will reduce duplicative requests and limit the amount of time producers spend reporting information. Enhance Acreage and Yield Estimation: USDA will conduct a pilot to evaluate the use of improved satellite imagery, geospatial tools, crop models, and other emerging technologies combined with essential producer-reported information to enhance acreage and yield estimations. USDA will also assess the use of optional field inputs to enhance and ground truth yield estimates and continue advancing yield research through collaboration with agricultural partners and land-grant universities. Integrate Data and Technology Platforms: USDA will modernize its technology infrastructure, expand secure data-sharing capabilities, and evaluate the responsible use of tools such as artificial intelligence and machine learning. Better integrated systems will improve efficiency, reduce duplication, and allow USDA to produce more timely and useful information. Expand Trust and Transparency with Producers: USDA will protect producer privacy, clearly explain why information is requested and how it is used, and create additional opportunities for producers to provide feedback. USDA will also improve communication surrounding reports, methodologies, response rates, and data limitations. USDA will begin implementing actions under the plan immediately and will continue engaging farmers, ranchers, and agricultural stakeholders throughout the process. The Department will evaluate new approaches carefully, protect privacy and confidentiality, and publish clear methodologies and supporting information to maintain the integrity of USDA’s agricultural statistics. See USDA’s Full Data Modernization Plan
Cornfield beside a dirt path under a blue sky with wispy clouds
By Lyndi Allen September 2, 2026
EPA has granted 1.76 billion RIN exemptions to small refiners, raising concerns among farmers and biofuel producers about the potential impact on demand for renewable fuel.
Weekly News
By Lyndi Allen August 28, 2026
News from IL Corn for week ending 8/28/26
Show More