Krista and Brett Swanson from Oneida are the face of an ongoing push to build relationships in Washington based on many common shared values and authentic stories that are backed up by facts. The campaign focuses on today’s most pressing environmental issues and is designed to open doors and build trust between the metro audience and corn farmers who have a solution to offer in combatting the current climate crisis. The advertisements are designed to meet the audience where they are and can be found in unexpected places like the airport, digital ad buys and other various forms of media. An overview of the campaign can be explored with an interactive website and highlights the changes corn farmers have made to become more sustainable since the 1980’s.
The Precision Conservation Program Management (PCM) will receive grant funds from HSBC Bank via the Midwest Row Crop Collaborative (MRCC), the only U.S.-based project included in their Climate Solutions Partnership. PCM will expand into a new region around Paris, Illinois using the funds, allowing more farmers access to the one-on-one partnership with a conservation specialist and the economic analysis of conservation practices that is a hallmark of the program. “HSBC’s new global Climate Solutions Partnership is about investing in tangible, high-potential methods to attack climate change, and there were no other efforts in the U.S. that impressed us as much as the work being done by MRCC,” said Kelly Fisher, Head of Corporate Sustainability, HSBC USA. “These regenerative agriculture practices will help farmers to keep producing food in a meaningful and sustainable way long into the future.”
Major League Baseball (MLB) announced today that the National Corn Growers Association (NCGA) has agreed to become an official partner of this summer’s MLB at Field of Dreams presented by GEICO event. The game will be played at a newly constructed ballpark adjacent to the Field of Dreams movie site in Dyersville, Iowa on Thursday, August 12th and will be broadcast nationally on FOX. “NCGA brings an authentic voice of the American corn farmer to this unprecedented game,” said Bill Morningstar, MLB Executive Vice President, Sponsorship Sales. “This organization is a perfect fit to sponsor a game nestled in a cornfield, just like the film we will celebrate. We are delighted to welcome the NCGA on board as an official partner of an event that will be memorable for all sports fans.”
By Nancy Kavazanjian: Beaver Dam, Wisconsin When President Biden addressed Congress and the country last week, he did something I’d never heard a president do before: In a State of the Union address, he endorsed a specific farming practice. The “cover crops” he referenced make good agronomic sense for farmers in the United States and around the world. They also make good ecological sense for everyone concerned about the climate and our environment. In my life as a farmer, I’ve heard many presidents give speeches. They’ve praised our patriotism and hard work. They’ve highlighted our innovations and social issues. Although these things are nice to hear, too often they feel like political pandering.
